Callsign 2018 User Authentication Preference Report



Multi-factor Authentication | Behavioral Biometrics | Research & Insights | Workforce

Knowledge-based identification may be the preferred way to authenticate online, but for how long?

Our user authentication preference survey shows a shift in ways we choose to identify ourselves online. From the use of passwords, to behavioral authentication, this report looks at user preference over a range of factors including geographical location, at work, and transacting online.

Key findings:

  • Our relationships with passwords and other knowledge-based ways to identify ourselves online are shifting, as less than half of those polled in both the United Kingdom (45%) and United States (44%) prefer using passwords and memorable information to access an online account
  • Biometrics identification is a close second, with 32% of adults in the UK and 27% in the US preferring this method
  • Behavioral identification, where a person’s typing rhythm, screen swipes or mouse movement is used, is a relatively nascent form of digital identification, yet US respondents are twice as likely to prefer this method over their UK counterparts – 6% and 3%, respectively. 

Download the report

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